Designed to marry type and image in an unexpected way, the word recycle directly speaks to consumers through visual metamorphosis. The transition from sunglasses to bottle shows a surprising reincarnation of one useful object into another. The basic concept that matter doesn't disappear, it only changes form, is strongly reinforced through the unique approach of a commonly used word like recycle.

Pinocchio's Restaurant is a local, family owned Italian restaurant and beer garden. They wanted to convey a fun, friendly and approachable identity while still incorporating their heritage. Designed while at Allen & Goel Marketing.